If you’re a content creator for a website, you want people to be able to locate your work in search results by using keywords that are relevant to what they’re looking for.
A page’s principal keywords are the few words and phrases that best describe the page’s contents, including photos, videos, prose, etc.
If you’re a website owner or content producer, you want people to be able to locate your work in search results by using keywords that are relevant to what they’re looking for.
Search engines will get a better sense of your material if you include your primary keyword in the URL, an H1 tag, the Meta description, and the alt attributes of any images on the page.
Formulating a content plan with the use of keywords: Sometimes you have existing content and must find out how to match it to keywords rather than starting with a keyword and creating content around that term.
By defining each page on your site, keywords can help you structure your content and develop a plan.
The simplest approach is to create a spreadsheet (your “content to keyword map”) and label each cell with the article’s core keyword.
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